From early stage to large publicly-traded firms...from product companies to professional services firms...we offer business-to-business marketing expertise - from strategy to tactics - on a short-term or interim basis. This eliminates expensive headcount commitments while enabling limited funds to produce immediate, exceptional results and return on investment.
With a focus on business-to-business software applications or professional services, our founder leverages experience from working with 85+ companies selling their innovative applications and solutions to businesses across dozens of vertical markets. Our role ensures your company maximizes buyer awareness, market adoption and increased revenue.
Our B2B Business Expertise
Unlike traditional agencies, our founder, Liz Sara, is an entrepreneur with first-hand experience in starting new companies and launching divisions of large companies.
We understand the challenges of getting a product to market...reaching that first million dollars in sales...then creating sales and marketing campaigns to reach $10 million, $25 million and beyond.
We have helped companies make acquistions...get acquired...or even go public. We are experts in all things B2B.
Our Client Engagements
We have worked with many of the B2B startup companies in the greater Washington area. And, at the same time, large government contractors and global software and consulting companies have retained us to achieve specific strategic marketing initiatives.
Whether working side by side with your internal marketing team or functioning as your complete outsourced marketing department, we bring the exact B2B experience needed to address the issues or challenges at hand.
Selected Client List:
LEAF College Savings
Mind Over Machines
Red Owl Analytics
New product launches
Lead generation campaigns
Messaging, branding and re-branding
Email and social media marketing
Website development and SEO
PR and Media relations, outreach and visibility
Collateral materials, sales presentations
Capital fundraising Investor presentations
Speaking engagements; award submissions
Our Founder's Credentials
Startup company experience
Adjunct Professor of Marketing, Robert H. Smith School of Business
Board Member, Dingman Center of Entrepreneurship
Entrepreneur-In-Residence, Dingman Center of Entrepreneurship
Mentor, Accelerprise and Accelerate Baltimore
Mentor, Founders Institute
Mentor, German Accelerator NYC
Advantages to Clients
Gain a "C" level business executive experienced in launching more than 100+ high tech products into every vertical market segment in the US;
Access the business, financial, media and analyst network of a well-connected technology entrepreneur to gain the visibility and connections you seek;
Leverage the services of an “A” team Marketing department that includes graphic designers, web developers and email marketers when a website, collateral, branding materials and e-marketing campaigns are needed.
Advisory Board Positions
Robert H. Smith School of Business, Marketing Dept
Selected Topics for Speaking Engagements
Effective Target Marketing Strategies
Developing a Value Proposition that Matters
Building a Brand
Differentiating Your Products in a Crowded Industry
Using PR to Boost Sales Revenue
Leveraging the Web in B2B Marketing
Raising Capital for Early Stage Companies
How to Position the Company for Angel Investment
Key Elements of a Product or Company Launch
When to Use Direct and Indirect Sales Channels
Common Mistakes in Positioning
Best Approaches in Lead Generation Campaigns
The Virtual Marketing Department for Emerging Tech Companies