Lead Generation: Web-based Marketing and Traditional Direct Mail Best Marketing, LLC  provides clients with business-to-business lead generation programs that accommodate all budget sizes and share one goal: producing measurable results that truly lead to new sales. We’ll deliver a creative campaign that aims for the primary decision-makers and decision-influencers in your target business market.  We’ll do so in such a way as to insure that all the key elements for successful direct marketing work in concert to maximize the impact, visibility, and overall results.  These include:   q       Timing and duration of campaign q       Creative design, copy writing and production q       Offer q       List Identification/acquistion Our lead generation campaigns will support the value proposition you offer--we can help to crystallize that message as well. Your key differentiators becomes a focal point, further helping to build your brand in current markets or to launch your expansion in others. We know how to portray a “big company” image—and that does not translate to big expense dollars to you.  It means calculated, focused efforts by us.   Lead generation approaches include:   Traditional, hard copy mailers;   Web-based marketing tactics and webinars.   In the latter, we use the web as the medium, creating informative, educational-type seminars that position your firm as a "thought leader" in your industry. We promote these seminars using the web and deliver the program in the same way--making it easy and cost-effective to attract your target audience and tell your story.  Afterwards, your sales team has a 'pre-qualified' list of prospects to conduct followup calls and visits.   We analyze all the campaign results enabling us to continue to sharpen the right message and further pinpoint the real decision-makers.  We examine results from numerous perspectives: titles, size of company, vertical market—so subsequent campaign phases will deliver better and better sales leads all the time.   Our past successes in business-to-business direct marketing has not only won awards bestowed by the Direct Marketing Association, but has been featured in publications serving the marketing and advertising profession including Advertising Age, B to B Magazine, and DM News. Direct Marketing Projects Include: Ø       Establishment of Budget and Campaign Recommendations Ø       Development of Compelling Messages and Offers Ø       Creation of Overall Campaign Elements  (graphics, copy, printing) Ø       Identification/Acquisition of Lists Ø       Design of Audience Response Mechanism (phone, mail, web) Ø      Oversight and Implementation of Campaign Ø Tracking of Results, Analysis and Recommendations