Public Relations: Analyst Briefings, Awards, Speaking Opportunities At Best Marketing, LLC  we understand how to create compelling news or feature stories about your company to generate positive media coverage.    This expertise comes from years of developing first-time PR campaigns for organizations that never before had visibility with the press.  In all cases, the results were extraordinary features and case studies. Our most recognizable client was America Online in 1992—a time, believe it or not, when few people or reporters ever heard about the company or the online service.  Our work changed all that. We can deliver the techniques and best practices that deliver stories in print.  We are adept at taking a creative approach to positioning information about your company and your products that resonate with reporters.  Custom-tailored press pitches mean that your company will stand out. From privately-held companies seeking to increase market visibility to publicly-traded firms looking to expand shareholder awareness, we have the experience and the credentials that deliver results in the business, trade and daily press. Media Relations Programs Include: Ø       Creating story themes Ø       Identifying target reporter list Ø       Developing tailored pitches Ø       Crafting announcement plan Ø   Drafing press releases Ø       Conducting press pitches Ø       Acting as spokesperson Ø       Setting up press interviews Ø       Conducting media training Ø   Fielding press inquiries Ø   Ghost-writing by-lined articles  Analyst relations programs can be an essential component to developing market awareness.  Gartner Group, Forrester, Meta, Patricia Seybold Group and others play an important role in educating the Fortune 1000 about key technologies to watch--and use.  Our long-standing relationships with all these analysts enable us to arrange briefings leading to coverage in important industry reports. Awards programs can be an important source of instant credibility and third-party endorsement, enabling you to build sales momentum.  Our team can identify relevant award opportunities for your products and services as well as assist you in packaging a winning application. Speaking opportunities position your executives as 'thought leaders' in your field and serve to build the buzz around the value proposition your technology offers to different market segments.  Our team will identify relevant conferences and seminars and pitch your executives to deliver keynote addresses or panel presentations...further contributing to your visibility.